Just got back from the Toyota Jamboree and wanted to put together a better recap than what I posted on Instagram.
COBB Tuning invited me out and had me set up with them. I spent time in the booth, talked with a lot of people about their setups, and got hands-on with a few trucks over the weekend.
I drove a little over 1600 miles round trip in my own truck, fully loaded with camping gear and everything I needed. Camped out with everyone else instead of staying off-site, which made it easy to actually spend time around people instead of just showing up during the day.
One of the better parts was meeting people I had already tuned remotely. Up until now it’s all been email, logs, revisions—so it was good to finally see the trucks in person and talk through everything face-to-face.
Also picked up a few new customers while I was out there and did some tuning on-site.
Did some driving in the mud and around the area, nothing extreme, just using the trucks the way most people actually do on a trip like that.
Met a number of companies making parts for these trucks—bumpers, wheels, sliders, etc. Always good to put faces to those brands and see what people are running.
Overall just a solid event. Good mix of people, trucks, and getting out and actually using them.
At the end of the day, I’m running a business in this space, but I’m also out there in the same trucks, driving them long distance, loading them down, and being part of it the same as everyone else.